Seacom today revealed its updated brand identity at the AfricaCom 2025 conference in Cape Town.

The company said that the shift aligns its image with its growing portfolio of enterprise services and infrastructure.

The company’s operations are now structured around two divisions: Digital Infrastructure (core assets, subsea cables, fibre) and Digital Services (cloud computing, security, and managed IT offerings).

“This is about more than design, it’s about purpose,” said Mandisa Ntloko-Petersen, Seacom Group’s chief marketing officer.

The move follows the recent announcement of the company’s Seacom 2.0 project, a new subsea cable system.

Seacom’s 2.0 initiative includes a 48-fibre-pair architecture, designed specifically for the high growth of cloud and Artificial Intelligence (AI) workloads.

Seacom launched East Africa’s first subsea fibre connection in 2009. Since then, the subsea cable market has become more densely populated with hyperscale projects from tech giants like Meta (2Africa) and Google (Equiano), which continue to increase capacity across the continent.

Alpheus Mangale, Seacom’s CEO, said: “The increased competitive pressure and infrastructure investment benefit African businesses by promising more resilient connections and a wider range of integrated services built on one network.”

Source: IT Web Africa