MTN Group has been named as the most valuable telecoms brand in Africa in a recent annual report by Brand Finance, an independent consultancy. It states that MTN’s brand value was boosted by a solid overall performance for the year, despite challenging economic conditions and regulatory challenges in some markets. Brand Finance also recognised MTN for its focus on customers and providing a high quality service thoughout its markets, and acknowledged its Bright strategy to expand revenues through data and digital.

Brand Finance upgraded MTN’s brand strength rating from AAA- to AAA, in recognition of an increasingly strong leadership position in telecommunication services throughout Africa and the other markets in which it operates, as well as increasingly resilient network investments. 

Source: Telecompaper.com